雷子克(leizig)在華擁有10個辦事處、2個生產(chǎn)基地、40家分銷商，已成為國內(nèi)機柜環(huán)境控制的領(lǐng)先制造商。因為國內(nèi)市場的飽和，國際市場的廣闊，全球擴張戰(zhàn)略勢在必行。為保持銷售額和盈利的持續(xù)增長，也是尋找新的增長領(lǐng)域以確保未來銷售額和利潤的持續(xù)增長，決定了我們必須制定具有挑戰(zhàn)的擴張計劃，重新調(diào)整全球市場布局。現(xiàn)階段，雷子克(leizig)已把美國市場編制到全球市場營銷計劃中的重要部分，將保持現(xiàn)有優(yōu)勢，穩(wěn)步開拓美國市場。
美國是現(xiàn)代工業(yè)進程最早的，也是目前自動化程度最高的國家之一。有著完善的自動化產(chǎn)業(yè)鏈，對進一步提升生產(chǎn)效率的要求促進先進制造設(shè)備和裝備的更高程度的自動化，而能夠制造和出口這些設(shè)備的美國，電氣柜環(huán)境控制產(chǎn)品的需求將更旺盛。通過SWOT分析，雷子克將采用“本土化”策略以及營銷“4R”策略，將目標市場制定為：汽車制造、高端制造設(shè)備、食品飲料包裝的三大行業(yè)。目標在科技和服務(wù)領(lǐng)先的美國，成功的建立起雷子克品牌。
Leizig has 10 offices in China, two production bases, 40 distributors, has become a leading manufacturer of domestic climate control units. Because the domestic market becomes saturated and international market is vast, global expansion strategy is imperative. In order to maintain sustainable growth in sales and profitability, as well as looking for new growth areas to ensure sustained future growth in sales and profits, we are determined that we need to develop a challenging expansion plans, re-adjust the layout of the global market. At this stage, Leizig has drawn and taken US market as an important part of global marketing plan, and will maintain the existing strengths and steadily develop the US market.
The United States is the first modern industrial process, and one of states with the highest automation. It has a sound industrial chain automation to further improve production efficiency requirements to promote a higher degree of equipment automation and advanced manufacturing equipment, while in US where these devices can be manufactured and exported, the demand for the electrical cabinet climate control products will be more vigorous. Through SWOT analysis, Leizig will make use of "localization" strategy and marketing "4R" strategy and develop target market as follows: three sectors including automobile manufacturing, high-end manufacturing facilities and food&beverage packaging industries. Faced with competition of the leading technology and service in United States, Leizig is aiming to establish the brand successfully.
LEIZIG (USA) INC.
Add:Unit B,1050 Las Tunas ,San Gabriel,CA 91776
Tel: +1 626 940 5088
Fax: +1 626 940 5088
